Sean Macdonald: Creative Director in Santa Ana, CA
Work experience
The Brand Amp
Creative Director | 10/2018 - Current
Brand Work
- Branding
- Brand Campaigns
- Art Direction
Content
- Oversee content dept
- Develop Creative Concepts, Briefs, and Storyboards
- Director
- Producer
- Photographer
Influencer
- Develop brand-specific influencer strategies
- Procurement of new influencers
- Manage influencer relationships
- Develop and track towards goals
Cycle World Magazine
Digital Content Coordinator / Editor | 06/2016 - 05/2018
Digital Content Manager
• Devise digital plan for Bonnier Motorcycle Group’s 11 digital properties
• Strategize how to maximize reach across sites
• Develop brand languages to resonate with audiences for 11 different
outlets
• Monitor daily article submissions, editorial staff, freelancers, and web production
Editor
• Create and execute compelling multimedia content strategies
Maintain relationships with OEM and MNFR press departments
o Attend launches and functions
o Act as outward facing component for the entire editorial
department
o Work with social media teams on optimizing for editorial content
o Participate in weekly planning and strategy meetings
Jalopnik
Editor | 01/2015 - 06/2016
Editor
• Create and execute compelling multimedia content strategies
Maintain relationships with OEM and MNFR press departments
o Attend launches and functions
o Act as outward facing component for the entire editorial
department
o Work with social media teams on optimizing for editorial content
o Participate in weekly planning and strategy meetings
WIRED, Maxim, Supercompressor, RevZilla, Allstate Insurance, Leo Burnett Worldwide, Honda American Motor Corp., Dunlop Tires, and Vreeke and Associates.
Freelance Editor | 01/2013 - 01/2015
Editor
• Create and execute compelling multimedia content strategies
Maintain relationships with OEM and MNFR press departments
o Attend launches and functions
o Act as outward facing component for the entire editorial
department
o Work with social media teams on optimizing for editorial content
o Participate in weekly planning and strategy meetings